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Title
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Leisure Time with Social and Car Clubs
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Description
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With non-agricultural jobs increasingly becoming available to ethnic Mexicans after WWII, more Mexican American youth began to attend high school and college. In the 1950s, a proliferation of social clubs, like Club Cuauhtémoc, provided a place for young ethnic Mexican urban professionals to gather. Some social clubs functioned similarly to town clubs, like The Del Rio Club, bringing together people from the same town or region. Some social clubs focused on public service, holding fundraisers for charitable causes or organizing around community issues such as voter registration and Latino candidates. Social clubs sponsored dances, such as the traditional formal Black and White Ball, organized outings such as picnics, or group activities, including bowling teams.
In the 1950s and later, lowriders in San José were mostly Latino, converting older cars for cruising, car shows, and design competition at events, adorning their cars with Mexican American imagery and vibrant colors. As small groups organized into regional clubs, lowriding became a multigenerational cultural activity, with the embellished car club jacket created to identify the local group. These “jacket clubs” were popular in San José, though local police banned them from 1986 to 2022 on the basis of preventing gang violence and related crime. The intersection of Story and King in the Eastside is now recognized as the meeting ground for generations of Lowriders and San José as a center of Lowrider culture.
As the Mexican American community became more established, new organizations were formed, such as the Mexican American Chamber of Commerce and the Mexican Masonic Lodge. The number of social clubs, ethnic organizations and fraternal associations increased among the post-WWII growing Mexican middle class and young professionals, who announced their activities regularly in the bilingual, regional entertainment magazine El Excentrico (FKA El Eccentríco). Church groups, clubs, and organizations were also involved in charitable activities and community projects.
Social clubs, sporting events, baseball and basketball clubs, and car clubs promoted ethnic consciousness, built solidarity, and sharpened organizing and leadership skills. They offered young Mexican Americans opportunities to compete on an equal basis outside the immigrant community. Such cultural activities generated networks, created bonds of solidarity, and provided a strong foundation for the Mexican civil rights movement to emerge within a flourishing community of musicians, artists, sportsmen, and club members.
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Identifier
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B4SV Exhibit Topic Four: Slide 027