A short station identification audio clip for Bolly 92.3 FM (KSJO San Jose), the Bay Area’s first full-time Bollywood FM music station. Produced around the station’s 2016 launch under Universal Media Access, this ID reflects Bolly FM’s energetic, bilingual sound and its role as a hub for South Asian pop culture in Silicon Valley. The clip encapsulates the moment when Bollywood music transitioned from AM radio to the FM dial, bringing high-fidelity sound to the region’s South Asian diaspora.
Bolly 92.3 FM (KSJO 92.3 FM) is a commercial FM station licensed to San Jose, California, serving the San Francisco Bay Area. It broadcasts a Bollywood-music format branded as “Bolly 92.3 – The Bay Area’s Bollywood Station” and is owned by the Silicon Valley Asian Media Group, LLC.
The station offers a musical and cultural platform for the South Asian community, airing Hindi film songs and related content, while also engaging diaspora audiences online.
Carnatic is a style of violin playing which involves different tuning and a seated playing posture as compared to Western violin playing. It is used in Indian Classical music.
The Chimta is a percussion instrument often used in Punjabi Bhangra music and Sikh religious music. It is typically made from pieces of steel or iron with brass jingles or rings attached.
The Chyabrung is a percussion instrument used in Nepal and India. It is a large wooden drum with animal skin on each end and is played with a stick and the hands. It is often used an an accompaniment to folk dances.
