BollyFM 92.3
The Bay Area's Bollywood Heartbeat
- Launched: 2016
- Frequency: 92.3 FM
- Format: 24/7 Bollywood
From AM Waves to FM Dreams
BollyFM 92.3 represents the culmination of decades of South Asian radio evolution in the Bay Area. What began as scattered music blocks on AM stations in the 1980s transformed into California's first 24/7 Bollywood FM station, reaching millions of listeners across Northern California.
The station traces its roots to KLOK 1170 AM, which pioneered South Asian programming in the region. Through strategic acquisitions and format changes, it evolved into the modern BollyFM brand — a station that blends nostalgic Bollywood classics with contemporary hits, community talk shows, and Bay Area stories.
Moments From the Airwaves
The Sound of Bolly92.3 FM
These sound bites capture the energy, warmth, and personality of Bolly92.3 FM, the Bay Area’s first 24/7 Bollywood FM station. From station IDs to show intros and community messages, these clips offer a glimpse into how BollyFM connects listeners across generations through music, humor, and cultural memory.
