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Title
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Desi 1170 AM – Former Station Logo (Predecessor to Bolly 92.3 FM)
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Description
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Logo for Desi 1170 AM, an earlier Bay Area South Asian radio station that served listeners in San Francisco, San Jose, and Oakland. The station’s slogan, “Radio that listens to you!”, reflected its commitment to interactive community programming and listener engagement. Desi 1170 AM was one of the region’s pioneering platforms for Hindi, Punjabi, and Bollywood content before transitioning to new frequencies and rebranding efforts that led to the emergence of Bolly 92.3 FM. This logo represents an important chapter in the evolution of South Asian radio in the Bay Area.
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Subject
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South Asian radio; Bollywood music; Bay Area broadcasting; Indian diaspora media; ethnic radio history
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Date
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mid-2000s – 2010s
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Source
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Desi 1170 AM / Silicon Valley Asian Media Group, LLC
