Radio Zindagi (KZDG 1550 AM) · South Asians in Silicon Valley

Title: Radio Zindagi (KZDG 1550 AM); Radio Station Website
Subject: South Asian community radio; Ethnic media; Journalism in the San Francisco Bay Area
Description: Launched in the San Francisco Bay Area in 2011, Radio Zindagi (KZDG 1550 AM) is the first 24/7 South Asian radio station in the United States. Owned by Factorial Media, it operates as part of a national network with sister stations in New York/New Jersey and Washington, D.C. The station’s name, Zindagi (“life” in Hindi), reflects its mission to connect and celebrate the cultures and stories of the South Asian diaspora. Programming blends Bollywood music, talk shows, news, and community storytelling in Hindi, English, Punjabi, Tamil, Bengali, and other languages. Through interviews, local coverage, and public-interest segments, Radio Zindagi has become a vital cultural hub linking South Asian identity, media, and community life in the Bay Area.
Creator: Factorial Media
Date: 2011 – present
Format: Radio broadcast (AM 1550 KZDG); streaming audio (online and mobile apps)
Language: English, Hindi, Punjabi, Tamil, Bengali, and other South Asian languages
Coverage: San Francisco Bay Area, California, United States