BollyFM Timeline

Items

• 92.3 FM Acquired by Universal Media Access

  Universal Media Access expanded to 92.3 FM, originally KSJO. This acquisition created the foundation for what would later become BollyFM 92.3.
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  BollyFM Becomes One of the First 100% Cloud-Based FM Stations

  In 2024, BollyFM modernized its workflow by transitioning to a fully cloud-based studio operation — one of the first of its kind in a major U.S. market.
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  BollyFM Launches (2016)

  On March 1, 2016, Universal Media Access relaunched KSJO 92.3 FM as BollyFM 92.3 — the Bay Area’s first full-time Bollywood FM station, responding to strong community demand for Bollywood music on FM.
• BollyFM Sold to Silicon Valley Asian Media Group

  Universal Media Access exited radio in 2022, selling BollyFM 92.3 to the Silicon Valley Asian Media Group, which retained the Bollywood FM format.
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  Desi 1170 AM Launches South Asian Talk Format

  Desi 1170 AM began broadcasting South Asian talk programming under Universal Media Access, marking the start of a new radio era serving the Bay Area’s South Asian community.